Turning complex systems into usable products.
Hi, I'm Abbey — a product designer focused on simplifying workflows, operational systems, and digital experiences.
Moonshot · 2025—26
AI-Powered Distribution Hub
An end-to-end workspace for external fund managers — agents, source data, and investor tooling in one surface.
Read more →Check your email for the code
Security
Two-factor authentication protects your account from unauthorised access.
VentureCrowd · 2024—25
Investor portal, rebuilt for clarity
A portfolio dashboard that turns scattered investment data into one calm, scannable view — across active funds, entities, and tax positions.
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VentureCrowd · 2024
Integrated investment payments
VentureCrowd's first in-platform payment experience — PayID, Direct Debit, BPAY, card, Apple Pay and Google Pay, built on the Monoova API.
Read more →BeFit Food
Equity · Series A
Payment confirmed
BeFit Food · $1,262.50
REF · VC-2024-08841VentureCrowd · 2023 · 2 weeks
Filtering deal tiles — turning behaviour into signal
VentureCrowd's first filtering & sorting experience, and the first time investor browsing fed live into Marketing Cloud as segmentation signal.
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VentureCrowd · 2025 · Internal tool
Persona Focus Group
A Slack bot that runs instant AI focus groups across five VentureCrowd user personas — thirty-second research sessions instead of five scheduled interviews.
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